Overview
Momentum was a fleet management platform that combined GPS tracking with AI powered dash cams to improve driver safety and give teams real time visibility into vehicle activity.
For this project, I designed a unified experience across web and mobile that helped fleet managers monitor vehicles, identify risky driving behavior, and respond to incidents using video evidence.
Project Team
As the sole UX/UI designer, I partnered with a Project Manager to deliver the project in two weeks, from design through engineering handoff.
Project Constraints / Approach
This project had a tight two week timeline, so I adapted my process to keep things moving and support engineering without delays. Instead of going through a full wireframing phase, I worked directly in high fidelity. This allowed me to explore ideas, align quickly with stakeholders, and deliver designs that were ready for development.
Working in high fidelity became more than just a final step. It was how I thought through problems, tested solutions, and made decisions in real time.
The hardware was already defined, including dual facing HD cameras with built in AI detection. My role was to design the software experience around it. I focused on how alerts would surface, how footage could be accessed, and how everything would fit into the workflows fleet managers already used every day.
The Problem
Fleet managers at small and mid-sized operations often faced a visibility gap. They could track where their vehicles were, but had little insight into what was happening inside the cab or how drivers were behaving on the road.
Key Challenges
- No real-time visibility into risky driving behavior or the ability to respond as incidents happen
- Lack of video evidence for accidents and near-misses, making incident review difficult
- False claims and disputes were hard to resolve without reliable visual documentation
- No clear way to proactively coach drivers or reinforce safe driving habits
- Existing fleet systems focused on location tracking, without integrated safety or camera capabilities
Core question
How do we give fleet managers the visibility they need to protect their business and improve driver behavior, while keeping the experience simple and easy to use?
Solution
We designed a connected platform that brought together dash cam hardware, AI detection, and cloud software into a single experience.
The system captures driving activity, identifies unsafe behavior, and delivers real time alerts with video. Alerts appear on web and mobile interfaces, as well as via email and text, helping fleet managers respond quickly and make informed decisions.
Design Strategy
The goal was to make dash cam safety feel like a natural extension of the platform rather than a separate product. I focused on four key areas:
Surface alerts where managers already look
Instead of introducing a new safety dashboard, alerts were embedded directly into existing workflows. Risky events appear within notifications, trip history, and asset views, allowing managers to monitor safety without leaving familiar interfaces.
Make video access immediate
Footage needed to be fast and intuitive to access. A camera entry point was added directly within the trip list, so managers could view or download clips from a specific trip without navigating away or searching through separate sections.
Provide context with every alert
Each alert includes still images from both road and cabin views, trip location data, and direct access to the full video. This gives managers enough context to quickly understand an event and take action efficiently.
Let managers configure what matters to their fleet
Fleet needs vary, so the system allows managers to define which behaviors matter most. Events such as cell phone use, harsh braking, fast cornering, tailgating, and more can be customized, along with how alerts are delivered across fleets or vehicle groups.
Web App
Real Time Alerts with Video Context
Managers receive alerts as soon as risky behavior is detected. Each alert includes a video clip and location data, making it easy to quickly assess the situation. This eliminates the need to manually search through footage and enables faster responses to incidents.
Notification detail showing a cell phone detection alert with road-facing and cabin-facing stills, trip route, and video link
Video Review and Download
Users can access recorded footage directly from the trip detail and download clips when needed. This makes it easier to resolve disputes, handle insurance claims, and document incidents with accurate evidence.
Video clip modal showing the road-facing camera selected, available time ranges, and HD clip request
Monitoring Setup
The system supports flexible configurations, letting businesses monitor vehicles based on their specific operational needs.
Monitor list showing configurable behaviors such as cell phone use, eating detection, harsh braking, speeding, and more
Alert email showing an eating detection notification, including a cabin photo, monitor name, and exact location
Mobile App
Vehicle Insights
These core mobile screens provide managers with real time visibility into fleet activity.
Managers can view all vehicles on a live map, track movement, access event details, watch live video, and download footage directly from each asset. The experience is designed to make both real-time monitoring and incident review fast and intuitive.
Outcome
The dash cam experience added real-time visibility and AI-powered safety alerts, giving managers immediate access to live and recorded video footage.
Real-time alerts provide managers with instant awareness of risky driving behavior.
AI-powered alerts and timestamped footage support liability protection and proactive driver coaching.
Dash cam features were integrated seamlessly into the existing GPS platform.
Video footage can be viewed live or downloaded directly from trips.