All Case Studies Momentum IoT · Fleet Management SaaS · Driver Safety

Designing Dash Cam Safety into a Fleet Management Platform

Company: Momentum IoT
Role: Lead Product Designer (Sole Designer)
Platform: Web + Mobile (iOS/Android)
Design Timeline: 2 weeks

Problem

Fleet managers had no way to monitor risky driver behavior in real time or access video evidence when incidents occurred.

Solution

Designed a dual-facing dash cam experience integrated into Momentum's existing platform, with real-time alerts, video access, and AI-powered behavior detection across web and mobile.

Impact

Gave fleet managers real-time visibility into risky driver behavior
Enabled video evidence access directly from the mobile app
Integrated seamlessly into the existing GPS platform without disrupting existing workflows
Supported liability protection through AI-detected alerts and timestamped footage

Momentum IoT is a fleet management platform that combines GPS tracking with AI-powered dash cams to improve driver safety and give teams real-time visibility into vehicle activity.

As the sole product designer, I designed a unified experience across web and mobile that helped fleet managers monitor vehicles, identify risky driving behavior, and respond to incidents using video evidence, while partnering with the Project Manager and Head Engineer.

Fleet managers at small and mid-sized operations could track where their vehicles were, but had little insight into what was happening inside the cab or how drivers were behaving on the road.

Key Challenges

No real-time visibility into risky driving behavior or the ability to respond as incidents happen
Lack of video evidence for accidents and near-misses, making incident review difficult
False claims and disputes were hard to resolve without reliable visual documentation
No clear way to proactively coach drivers or reinforce safe driving habits
Existing fleet systems focused on location tracking, without integrated safety or camera capabilities

Core Question

How do we give fleet managers the visibility they need to protect their business and improve driver behavior, while keeping the experience simple and easy to use?

The system captures driving activity, identifies unsafe behavior, and delivers real-time alerts with video across web, mobile, email, and text.

We designed a connected platform that brought together dash cam hardware, AI detection, and cloud software into a single experience.

The goal was to make dash cam safety feel like a natural extension of the platform rather than a separate product.

Key Process Decision

Skip the full wireframing phase and work directly in high fidelity.

Explore ideas and align quickly with stakeholders
Deliver designs that were ready for development
Design the software around predefined hardware: dual-facing HD cameras with built-in AI detection

Four focus areas

Surface alerts where managers already look

Risky events appear within notifications, trip history, and asset views, so managers monitor safety without leaving familiar interfaces.

Make video access immediate

A camera entry point in the trip list lets managers view or download clips without navigating away.

Provide context with every alert

Each alert includes road and cabin stills, trip location data, and direct access to the full video.

Let managers configure what matters

Managers choose which behaviors to monitor, such as cell phone use, harsh braking, and tailgating, and how alerts are delivered.

Web App

Real-Time Alerts with Video Context

Managers receive alerts as soon as risky behavior is detected, with a video clip and location data to quickly assess the situation.

Web App

Video Review and Download

Recorded footage is available directly from the trip detail, making it easier to resolve disputes, handle insurance claims, and document incidents.

Web App

Monitoring Setup

Flexible monitors let businesses track the behaviors that matter to their operations, with alerts delivered in the app and by email.

Monitor setup list showing available behaviors to track — Monitor list showing configurable behaviors such as cell phone use, eating detection, harsh braking, speeding, and more

Email alert for eating detection with cabin-facing photo and location — Alert email showing an eating detection notification, including a cabin photo, monitor name, and exact location

Mobile App

Vehicle Insights

Managers can view all vehicles on a live map, access event details, watch live video, and download footage directly from each asset.

Fleet map showing grouped assets with status indicators across multiple vehicles
Asset card showing vehicle status, trips, speed, and dash cam indicator
Empty state showing dash cam download still available even when no trips are recorded
Trips view showing a camera icon on a trip for quick access
Video download drawer showing a slider to select clip details before requesting
Video clip selector to choose camera angle and time range before downloading
Monitors tab showing configured behavior monitors across the fleet
Notifications tab showing triggered alerts with behavior type and timestamp