Home Projects Resume About Contact

Susanna Smith

Principal Product Designer

310-562-0005  •  susannasmithcontact@gmail.com  •  linkedin.com/in/smithsusanna

Download PDF

Summary

Principal Product Designer specializing in B2B SaaS, enterprise platforms, AI-powered products, and workflow-heavy experiences across web and mobile platforms. Experienced leading end-to-end product design from discovery and research through launch, shaping product strategy, designing scalable systems, and partnering with product and engineering teams to solve complex problems. Skilled in platform design, workflow design, customer research, design systems, AI-powered experiences, and cross-functional leadership.

Experience

Principal Product Designer

Momentum IoT - Remote

Jun 2020 - Feb 2026
  • Owned end-to-end product design for a B2B SaaS fleet management platform serving 2,200+ customers and 18,000 tracked vehicles across web, iOS, and Android apps.
  • Led the redesign of the company's fleet management web app and designed two mobile apps from the ground up, including the primary customer-facing mobile app and a standalone fleet inspections app, reducing support tickets by 20% and supporting customer retention rates above 98%.
  • Led UX design for AI-powered dashcam capabilities integrated into the fleet management platform, contributing to one of the company's most significant product releases and helping drive customer retention, product expansion, and new business opportunities.
  • Created and maintained design systems across web, iOS, and Android, accelerating development by approximately 50% through reusable components and UX standards.
  • Conducted customer interviews, usability testing, and workflow analysis to uncover user needs, validate solutions, and shape product strategy across complex operational workflows.
  • Influenced product strategy by partnering with founders, executives, product managers, engineers, and customer success teams to define priorities, evaluate tradeoffs, and improve customer experiences.

Product Design Manager

FiveSixTwo - Long Beach, CA

Mar 2019 - May 2020
  • Managed and mentored a team of two Product Designers, overseeing hiring, performance reviews, professional development, and career growth.
  • Led product design initiatives across SaaS, enterprise, and consumer web and mobile applications, balancing hands-on design execution with team leadership.
  • Established UX processes, design standards, and reusable design systems that improved consistency, collaboration, and team efficiency across client engagements.
  • Partnered with clients, product managers, and engineers to align business objectives, user needs, and product strategy throughout the design process.

Lead Product Designer

Veritone, Inc. - Costa Mesa, CA

Oct 2015 - Mar 2019
  • Designed AI-powered search experiences, investigative workflows, dashboards, and data visualizations across enterprise, media, and public safety platforms, simplifying complex use cases for non-technical users.
  • Conducted customer interviews, usability testing, and discovery research to identify user needs, validate solutions, and inform product direction.
  • Created design systems, UI standards, and reusable component libraries that improved consistency and scalability across multiple products.
  • Influenced product strategy by partnering with executives, product managers, and engineers to identify opportunities, shape platform direction, and deliver scalable solutions across enterprise products.

UI / UX Designer

Extron - Anaheim, CA

Nov 2010 - Oct 2015
  • Designed desktop, web, and touch panel interfaces for enterprise audiovisual control systems, hardware configuration tools, and device management applications.
  • Modernized legacy hardware-based workflows by transforming complex configuration and control processes into intuitive software experiences.
  • Created UI standards, style guides, and reusable design patterns that improved consistency across multiple product lines.
  • Collaborated with product managers, developers, and stakeholders throughout the design and development lifecycle.

Education

California State University, Northridge

B.A., Graphic Design

Southeastern Community College

A.A.S., Computer Information Systems

Core Skills

Product Strategy Product Discovery UX Research Customer Interviews Usability Testing Information Architecture User Flows Interaction Design Wireframing Prototyping Mobile Product Design Accessibility (WCAG) Design Systems B2B SaaS Enterprise Software AI-Powered Products Stakeholder Management Cross-Functional Collaboration Agile Product Development Design Leadership

Tools and Technologies

Figma Sketch Adobe Creative Suite Miro Jira Claude Cursor HTML/CSS (working knowledge)

Let's connect

Want to build something people love to use?

Get in touch and let's make it happen.

Contact View Projects